At the 2025 Calgary Stampede, we wanted to remind Canadians that, with its long-standing roots in Canadian agriculture, McDonald’s is woven into the fabric of the West – literally. So we spent entirely too much time looking at fringe, cowboy hats and belt buckles, until we found (hallucinated) our iconic McDonald’s menu items hidden within them.
With the copywriting stylings of Michael Pal
Featured in
Strategy Online | DesignTAXI | Campaign | The Drum | LBBOnline
For this year’s Stampede, McDonald’s Canada lit up Calgary with hand-painted murals by artist Jess Franks to remind Stampede-goers that McDonald’s is there for them at the end of a day of partying.
One Show Shortlist 2025
West Coast Creative Society - 2025 - Craft Bronze: Best use of Illustration
Copywriter: Geordie Wilson
When Tiger Woods handed Justin Thomas a tampon at the masters instead of getting angry, sports media outlet The Gist got even…by donating tampons in his name every time he took a stroke at the masters. And he took a lot of strokes.
With the amazing Grace Cho & Cam Spires
2024 Gold Marketing Awards - Brand Marketing
2023 ADCC Awards - Social Media
2023 CommArts Advertising Award - Non-traditional Advertising
2023 CommArts Interactive Award - Social
2023 Applied Arts Advertising Award - Cause-Related Advertising - Single
2023 Applied Arts Advertising Award - Experiential/Digital Engagement - Single
A&W made a tiny drive thru for kids to order their new Kids Pack.
Copywriter: Madeline Barber
Copywriter: Jon Manning
You can often find me sketching little landscapes from places I've been and places I love. I put them up on instagram and occasionally sell a print or two.
Ever wanted a Financial Trainer? Coast Capital has one for you!
Copywriter: Geordie Wilson
Club Locarno Sailing School wanted to invite people to broaden their horizons, and learn to sail. So, we made a series of simple wild postings that, when aligned, created an artificial horizon.
Copywriter: Cam Spires
ADCC - Advertising Posters, Campaign - Silver
ADCC - Design Posters, Series - Bronze
Communication Arts - Design Annual 2023
Applied Arts - 2020 - Winner: Advertising - Community Design - Single: “The Carpentry Card”.
Communication Arts - 2020
Club Locarno brings sailing to the everyone with these portraits made with everyday things.
Copywriter: Rob Tarry
EVO wanted a campaign to remind people who were staying home that there’s adventure out there with these social videos made of household items.
Copywriter: Greg Kieltyka
Back for another year, team Canada captain Christine Sinclair and A&W’s Allen get ready to take on MS.
Copywriting: Evan Kane
Applied Arts - 2020 - Winner: Advertising - Community Craft - Series: “Canadian Ski Patrol Posters”
A series of posters designed to warn skiers about the dangers of skiing out of bounds.
Copywriter: Evan Kane
Art Direction: Shona Massey, Andrew Alblas
Illustration: Shona Massey
Evo wanted a low-cost digital campaign to highlight the benefits of their car share program, so we illustrated all the benefits!
Copywriter: Greg Kieltyka
Illustration: Shona Massey
For anyone who forgot Valentines this year, there’s a spicy 2-for-1 Burger deal for you.
Copywriter: Greg Kieltyka
