At the 2025 Calgary Stampede, we wanted to remind Canadians that, with its long-standing roots in Canadian agriculture, McDonald’s is woven into the fabric of the West – literally. So we spent entirely too much time looking at fringe, cowboy hats and belt buckles, until we found (hallucinated) our iconic McDonald’s menu items hidden within them.

With the copywriting stylings of Michael Pal

ADC - 2026: Shortlist OOH - Poster, Single

Atomic Awards - 2026: Shortlist McDonald’s Cowboy Closeups

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